Fresh Harvest Email Campaign
Overview
This project features a promotional ecommerce email designed to announce the release of Joe & Son’s newest olive oil harvest. The campaign focuses on highlighting product freshness, flavor profiles, and sourcing while guiding customers toward individual product pages.
Design Approach
The layout emphasizes strong product imagery, clear typography, and a structured visual hierarchy that allows readers to easily scan the email and discover featured oils.
Iconography was used to reinforce brand values such as organic farming, freshness, and regenerative agriculture.
Product Highlight Strategy
Each product section showcases an individual olive oil with:
Flavor profile and tasting notes
Harvest location
Supporting imagery
A direct call-to-action linking to the product page
Harvest location
Supporting imagery
A direct call-to-action linking to the product page
This merchandising structure encourages exploration while keeping the shopping experience intuitive.
Conversion Elements
Strategic calls to action are placed throughout the email to guide customers from discovery to purchase. Customer testimonials and brand trust indicators reinforce product quality and credibility.
Tools
Figma
Canva
Adobe Creative Suite
Canva
Adobe Creative Suite
Focus
Email marketing design
Ecommerce merchandising
Responsive design presentation
Conversion-focused layout
Ecommerce merchandising
Responsive design presentation
Conversion-focused layout