Aurora Modern Homes is a luxury residential home-building brand in St. Petersburg, Florida, specializing in minimalist, elegant, and architecturally driven design. I developed their full brand identity including logo system, color palette, typography, marketing materials, and social media visual direction. The brand was designed to feel refined, trustworthy, and modern, elevating Aurora’s presence as they begin showcasing their builds to future buyers, sellers, and investors.
The Aurora Modern Homes identity blends sharp architectural lines with warm neutrals to reflect the brand’s focus on craftsmanship, comfort, and modern elegance.
Logo System
Color Palette
Business Cards & Mockups
Social Media Branding
I created a cohesive social media design system using their neutral palette and clean typography to establish credibility, highlight craftsmanship, and showcase the emotional experience of luxury home living.
Aurora Modern Homes blends minimalist architecture with warm, inviting details. The identity reflects their mission: modern elegance with soul. Every brand element emphasizes craftsmanship, intentionality, and the emotional experience of stepping into a beautifully designed home.
