Erickson Asphalt is a family-owned asphalt paving and concrete company serving Minneapolis for over 35 years. They needed digital ads that showcased their long-standing reputation, wide range of residential and commercial services, and ability to execute projects of any size with quality and precision.
I created digital ads focused on impact, trust, and strong visual hierarchy. By using bold typography, construction-inspired color palettes, real project photography, and clear service callouts, the ads were designed to strengthen brand recognition, highlight their decades of experience, and drive consultations for both small jobs and large-scale paving projects.
