Mama Meatless is a retro-inspired restaurant brand created for a modern plant-forward kitchen serving comforting, home-style lasagna. Designed with a nostalgic nod to 1950s diners, the identity blends playful mascots, warm vintage textures, and bold typography to capture the charm of classic comfort food with a contemporary meatless twist.
This brand system includes logo design, menu layouts, packaging, signage, business cards, character illustrations, and marketing collateral.
Business Cards
Menu
Signage & Packaging
Brand Launch Board
The Mama Meatless brand celebrates joyful eating and nostalgic charm. Polaroid-style photography, vintage styling, playful characters, and textured backdrops create a lively story that reflects the brand’s personality: warm, welcoming, and full of character.
Brand Mascots
Together, these elements create a cohesive, nostalgic brand identity for a modern plant-forward kitchen. Mama Meatless merges the familiarity of classic comfort food with a fresh, energetic twist delivering a brand experience that feels homemade, heartwarming, and full of personality.
