City Country Coast is a boutique luxury travel agency built to capture the essence of effortless exploration. The identity blends bold structure with elegant script, representing the harmony between vibrant city adventures, peaceful countryside escapes, and serene coastal experiences.
I designed their complete branding system, including logo suite, color palette, typography, and brand applications.
Branding System
Brand Launch Board
City Country Coast blends the romance of travel with modern minimalism. Every element—typography, color, composition—was crafted to evoke calm, sophistication, and wanderlust. The identity adapts seamlessly across luxury itineraries, branded apparel, signage, digital platforms, and boutique travel touchpoints, creating a cohesive world that inspires exploration across city streets, countryside landscapes, and coastal escapes.