Project Overview
Designed a two-sided direct mail piece for Florida Dermatology Specialists during my internship at Pyper, Inc. The piece promotes annual skin checks while organizing service information, location details, and a clear call to action within the brand’s established visual identity.
Direct Mail Design
The design uses clear visual hierarchy and brand-consistent typography, color, and imagery to make important health information easy to scan while keeping the appointment call to action prominent.
The Final Design
The final two-sided mailer balances educational content with actionable information, including location details, physician information, a QR code, phone number, and website to make scheduling an appointment easy.
