Project Overview
Created during my time as an in-house designer at Bravo Store Systems, this collection of print collateral was developed to promote MobilePawn and encourage customers to engage with the app. The campaign extended across direct mail and in-store touchpoints, creating a cohesive visual presence across multiple print formats.
In-Store Bollard
The Design
Designed as a large-format, multi-sided display, the bollard uses bold typography, high-contrast color, app imagery and a prominent QR code to communicate MobilePawn’s key features quickly and encourage app downloads in-store.
Final bollard produced and installed in-store.
Direct Mail
This two-sided mailer highlights the convenience of making payments through MobilePawn, pairing benefit-driven messaging with app visuals, customer feedback and a direct QR-code call to action.
In-Store Collateral
Supporting print materials carried the campaign into additional customer touchpoints, reinforcing MobilePawn’s payment, shopping and rewards features throughout the retail experience.
